Collateral & Advertising
BROCHURES & PRODUCT SHEETS
General-purpose marketing collateral can be re-cast in a Technology context, enabling industry executives to recognize your company's solution in terms they will appreciate. Advertas will create materials and sales tools that precisely and creatively articulate the competitive advantages of the products or services against the key buying values of decision-makers and technical evaluators.
As a support to the sales process, or even in lead development, white papers can be a valuable tool in attracting the attention of a technical audience. Experience in writing these is one of Advertas' core competencies. We have deep experience in oil and gas and know the buying values of roles across the hydrocarbon supply chain. With a brief interview with your team, we can write compelling white papers that can be promoted for lead generation or given to prospects to explain value.
Published articles - whether interviews with media or peer reviewed journal articles - can go a long way towards establishing your executive team as thought leaders in a given space. Advertas maintains close relationships with the various journals and will work in collaboration between you and them to get quality content published, resulting in more exposure for your products and brand.