In every industry, around every issue, there's "The Conversation." It's beyond the ones had on the golf course or in boardrooms. This conversation is conducted in forums, in blog posts, in podcasts, and in social media feeds. It's what your target market is saying about their challenges and the solutions they find. It's their real, unfiltered opinions and findings. However it goes - positive or negative - you need to be a part of the conversation. When the topic comes around to the areas that you provide value, your company's name, or your product's name should come up as well.
Advertas "listens" carefully to The Conversation and creates content that meaningfully contributes and builds brand awareness. It's a process that requires consistent attention over time, but as a result, our customers see themselves established as thought leaders, see increased traffic to their website, and a broader reach than through traditional marketing means alone.